Predictions of the marketing

Nancy Baghat, the vicepresident of marketing strategy of Intel said that we are going to see a huge increase in location-based marketing. With the rapid proliferation of devices and the explosion of the internet of things, people will be carrying, utilizing and depending on their devices more than ever. As part of the increased dependency, there is an increased expectation of services and personalization.

Susan Emerick, manager of enterprise, social strategy and programs at IBM said that, “cognitive computing is next big digital trend. More specifically, the beginning of a new era, where systems learn and interact naturally with people to extend what either humans or machine could do on their own.  Rather than being programmed to anticipate every possible answer or action needed to perform a function or set of tasks.                                                                                                                                 This will unfold in years to come, helping human experts make better decisions in many capacities. Applying this to marketing and communications will help us better understand, anticipate & respond to customers.”

David Berkowitz said that,” Marketers are going to have to come to terms with disappearing social media. This is much bigger than Snapchat. So much content shared today is private, and it often disappears, so marketers aren’t readily able to track and target such consumers.”  And he expect marketers to explore new, creative ways of reaching consumers who prioritize privacy.

Sally Schmidt has an article on today’s Attorney at work that outlines some 2014 goals and strategies that may just help you and your firm in the coming year. She talks about four areas to focus on, and I wholeheartedly endorse her marketing and business development suggestions:

 

1. Increase your personal interaction, 2. Provide better client services, 3. Look for oportunities to raise your profile, 4. Work on your credentials.

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REFERENCES    

By Tom Kane December 16th, 2013 http://www.legalmarketingblog.com/marketing-plans/take-time-over-the-holidays-to-prepare-for-2014/

By Ekaterina Walter http://www.forbes.com/sites/ekaterinawalter/2013/12/17/2014-digital-trends-and-predictions-from-marketing-thought-leaders/

December 2oth, 2013  http://www.prnoticias.com/index.php/marketing/1103-inversion-publicitaria-prmarketing/20126568-icomo-sera-la-inversion-publicitaria-a-inicios-de-2014-los-directores-de-marketing-responden

Paper Books against The Internet and Ebooks

Libro Electrónico VS Libro de Papel

One of the most common topics which are now often discussed is the election between ebooks or paper printed books. Even though most people have an ebook at home young people tend to think that paper printed books are better. As the journalist Liz Bury did comment in The Guardian newspaper the day 25 of November, 2013:

Sixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print books to ebooks.

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Erica Mathews: an example of entrepreneurship

Founder of Visionary Marketing Group, created the company on online marketing whith the aim of being the owner of her life, and so she was able to work in something she likes. In Erica´s own words: “It´s all about creating a business and life that you enjoy as an entrepreneur!”erica mathews

Former high school teacher, Erica enjoyshelping others in creating online bussines, obtaining profits from online marketing and using with the best turnouts possible from the use of the internet. She went through different fields until finding that one that allow her “To have a business that i love, the lifestyle i desire” and also helping other people in the work of finding an online path to a career.Read More »

Glance at the Mainly Reasons of the Blogger´s Conduct Code

Tim O´Reilly is giving us a sort of ideas about how to use a correct code of conduct in the blogs. In the three texts that I have been reading he give some examples and also a lot of explanations which are the reasons of the bad attitude of many people in many blogs. Here you are some of the reasons that I collected from these texts that seem interesting to know something about them. At least to have a little idea of this issue .Read More »

Hizkuntzen garrantzia

ImageDña. Maria Jose Arias Fernandez, Orientazio Profezionala eta Programak Internazionalak, EURES Manager. Berak destakatu zuen hizkuntzen sustaketaren garrantzia. Honekin erlazionatuta, gaur egun, mundu globalizatu batean bizi garenez, merkatu globala interneten bitartez azkar zabaldu daiteke beraz, ezinbestekoa da hizkuntzak ikastea, mundu guztiarekin negozioak egin ahal izateko.                                                    Lan lehia oso handia da, eta marketing munduan hizkuntzarik garrantzitsuena ingelesa da, sarearen hizkuntza unibertsala da. Oso garrantzitsua da pertsona bakoitzak errespetuz hitz egitea eta bakoitzari bere ama hizkuntzan hitz egiterakoan errazagoa izango da pertsonarekin negoziatzea.                                                                                  Zer da hizkuntza?                                                                                                                     “Hizkuntza seinu sistema bat da, eta berari esker sentitzen eta pentsatzen duguna expresatu eta besteei ulertu dezakegu. Baina ez dago erabilera zehatzik, hau da, pertsonaren arabera modu batean edo bestean ulertu ahal dira gauzak. Komunikatzeko hitzez aparte, seinuak ere erabili diateke. Komunikaziorako bai hitzak eta bai seiunuak ezinbestekoak dira gure artean ulertu ahal izateko.”

Pertzepzioaren bidez, geure gain hartzen dugu errealitatea, ondorioak atera, asmatu, suposatu… Eta horrek guztiak eragin handia du pertsonen arteko erlazioak, eta ondorioz, gure komunikazioa.   Guztiok era berean ikusiko bagenu, komunikatzea nahiko errazaizango litzateke; komunikazio horrek, ordea, ez luke errealitatea islatuko.

Hizkuntzek garrantzia lortu dute:

Sozietate globalagora hurbintzen garen bitartean, hizkuntzak garrantzitsuagoak dira, kultura desberdineko pertsonak harremanetan daudelako ete ere atzerrira joateko beharra badago, herrialde horretako hizkuntza ikasi behar da, beraz esan dezakedu gur egun hizkuntzak ezinbestekoak direla.  Normalena da txikitatik hainbat hizkuntz ikastea, baina posiblea da ere heldua zarenean ikastea. Baina, ez bakarrik eskola, institutu edo unibertsitatean, milaka oferta daude ordu libreetan ikasteko.

Bideoa hizkuntzaren garrantziari buruz : http://www.youtube.com/watch?v=5RQ3HAc4XpY

Gaur egun hizkuntzak garrantzitsuenak hurrengoak dira:

1. INGELESA: Munduan gehien hitz egiten den hirugarren hizkuntza da, baina gehien ikasten dena.   Bost kontinenteetan hitz egiten da. Gainera negozioetan gehien erbiltzen dena da eta horetaz aparte, internet zerbait bilatzeko orduan ingelesez aurkitzeko aukera handiak daude.

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2. TXINO: Nahiz eta gehien erabiltzen den hizkuntza izan, ez dago lehenengo postuan. Pertsona askok daukan galdera da ea txinoa ingelesa ordezkatuko duen. Horregatik, orain txinera ikasten duten pertsonen kopurua handituz joan da. Txinera duen desabantaila, hitz egiten dela eremu batean bakarrik ez ingelesa eta gaztelera bezala.

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3. GAZTELERA: Gure hizkuntza 500 milioi pertsona hitz egiten dute. Gaztelania, ingelesa bezala beharrezkoak dira negozioetan haritzeko. Garrantzitsuagoa egin da, Estatu Batuetan gehiago ikasten hasi delako.

4. ALEMANIERA: Gaur egun Alemania da lan postu gehiago eskaintzen duen herrialdea, beraz, gaur egun gazteek garrantzi gehiago ematen diote hizkuntz horri, hau da, gehiago ikasten da etorkizun batean Alemariana joateko aukera izateko.   Mundu osoan 150 milioi pertsona daude hitz egiten dutenak.  Alemaniera hitz egiten da hizkuntz ofizial moduan  Alemanian, Austrian, Lietchensteinen,  Suizaren parte batean,Belgikaren parte batean, Italiaren parte batzuetan.

alemanaa

Gaur egun pilpilean dagoen gaia. ERASMUSa da, eta horretarako hizkuntzak jakitea behar da. Hau da, ezin zara ez Frantziara ez Alemaniara joan azterketa bat pasatzen ez baduzu, beraz, esan dezakedu era batean hizkuntzak gure etorkizuna mugatu ahal duela.      Beste herrialde batera joan ahal zara bai ikasteko eta bai praktikak egiteko, ikasle guztiek duten aukera da, baina gutxi batzuek joaten dira. Atzerrian egindaako ikasketak baliogarriak dira hemen lanean haritzeko.

Erasmus: http://www.youtube.com/watch?v=IA_s0LGU2cQ

INFORMAZIO ITURRIAK:

Marketing in Social Media

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According to Larry Kim, marketing in social media is one of the most powerful tools for business to approach to their customers and to get new ones. As everybody knows, shopping and looking for services via online it is increasingly becoming a common way of market, so it’s decisive to have an influential social media presence on the web. But before going into deeper discussions, let’s start by defining what is marketing in social media.

Marketing in social media is an internet marketing way in which it is necessary the use of online tools as social networks, a strong digital identity and a powerful website in order to attract people attention and achieve benefits of an enterprise.  It includes activities in which are involved the uploading of videos, images, writing in blogs…

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In order to execute successful social media marketing, the business owner should follow some steps:

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1-     The first thing a business should do is to establish the goals of its marketing. This is very important because the objectives are going to impulse and decide the kind of activities the business should do and the different ways to carry them out.

2-     Regular presence on the web with useful or entertaining updates. The more constant activity that a company can offer on their websites, it is reflected in a greater role between customers and therefore greater benefit.

3-     Build relationships. This powerful activity will bring credibility to the company and it will help to and this will help the company to maintain close relationships with customers.

4-     Be prepared for negative comments. It’s normal to have negative comments, not everybody have the same likes. The key is to manage them well and quickly in order to remove their importance.

References:

–        Wikihow, How to Run a Successful Social Media Marketing Campaign,  ( December 19, 2013)  http://www.wikihow.com/Run-a-Successful-Social-Media-Marketing-Campaign

–        Brady, Sue; (September 11, 2013) ; Online Marketing Institute,  7 Tips for Small Business Social Media Marketing Success, (December 19, 2013) http://www.onlinemarketinginstitute.org/blog/2013/11/tips-small-business-social-media-marketing-succes/

–        King, Cindy; (August 13, 2013); Social Media Examiner; 16 Social Media Marketing Tips From the Pros, ( December 19, 2013)  http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/

–        Kim, Larry; WordStream, Guide to Using Social Media for Marketing, (December 19, 2013) http://www.wordstream.com/social-media-marketing

How Important is Blogging For Social Media Marketing?

The proper design of a blog is key to the success of a social media marketing strategy, according to recognized professionals of the field such as David Soler and Patricia Redsicker.  A blog updated on a regular basis brings the opportunity to increase the number of people marketing targets, and therefore increase the sales of a certain company. In fact, a study carried out in 2013, the Social Media Marketing Industry Report, has shown that the 63% of the marketers prefer to learn blogging in order to develop strategies. What can blogs be used for in terms of social media marketing?

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