Do you want to start a new business or make it bigger? If you are tired of staying many hours organizing and writing a lot of papers to have over control your business, here I am going to try to explain in a few words how to use the most current method all over the world without costs: Social Networks. Being unfamiliar with them is not an excuse. This is your site! I am going to explain step by step in the easiest way, taking into account some experts ideas; such as Kay Singh, the founder of SmallBusinessEcommerce, a service that offers Professional Websites for £49 , and Stephanie Frasco, a leading social media marketing consultant, who through experience has mastered some of the most powerful social media websites. In 2012 and 2013, both contribute to SocialMediaToday.com, where the world’s best thinkers on social media write. I have also based my work on Kim Bhasin‘s contribution in the web OpenForum. I have seen a general agreement about the advices I have choosen to write my own post. Now, the only thing you have to bring with is a great desire to start, because once you begin learning about this world, your interest cannot stop growing up.
1. Create your account and set up your profile: find a short but meaningful name for your company on the net. The easier it is, the better clients will find you. Promote the name of your brand and business. The digital identity is the most important term to take care of. It says all about you, and it can be created and modified not only for you, but also for your customers and followers. You must set up your profile properly. The main points of the profile are:
- The photo: in this case the logo of your company.
- The information about the company: background, foundation and goals.
- The updating over time: actualize your information and achievements.
2. Use Social Networks, blogs and forums (Twitter, Facebook, Google +, LinkedIn, Youtube): in order to develop relationships with your customers. Let your customers know about your goods and services, investigate what customers think of your business, create new customers, build stronger relationships with existing customers.
3. Be competitive and active: as I said before update as fast as possible your information. Maintain informed your customers about everything you are thinking of dealing the company. Make easy for users to share website content, and when they like your company they will share your business information easier. 4. Join communities related to your interests: you can also learn of your competitors. Maybe they have more experience on the net and you can follow some of their advices. They will be useful, but you should be conscious if that company’s strategy works or not. According to K. Singh, a 12 years experienced consulting and training E-Commerce Consultant from London and the Director of Noble Infosys, the London-based New Media Agency & the Editor of the Internet Marketing Blog: “A good marketing strategy is critical to the success of your small business. Whether you’re just starting out or have been in business for years, the proven marketing strategies above can help to grow your business and find new customers.”
*Wikihow. Use the Internet to Promote Your Business. Retrieved Nov 17, 2013 from http://www.wikihow.com/Use-the-Internet-to-Promote-Your-Business * Wikihow. Promote Your Business. Retrieved Nov 17, 2013 from http://www.wikihow.com/Promote-Your-Business * Bahsin, Kim (August 1, 2011). 7 Ways To Promote Your Business Online For Free. Retrieved Nov 17, 2013 from https://www.openforum.com/articles/7-ways-to-promote-your-business-online-for-free/ * Singh, Kay (April 26, 2013). 35 Ways to Market Your Small Business Effectively: Part 1. Retrieved Nov 19, 2013 from http://socialmediatoday.com/ksingh/1418256/how-to-market-your-small-business-effectively-part-1 * Singh, Kay (October 9, 2012). 5 Strategies to Get More From Your Business Website. Retrieved Nov 19, 2013 from http://socialmediatoday.com/ksingh/883546/5-strategies-get-more-your-business-website * Singh, Kay (November 24, 2012). 5 Critical Content Marketing Mistakes That You Must Avoid. Retrieved Nov 19, 2013 from http://socialmediatoday.com/ksingh/1025966/5-critical-content-marketing-mistakes-you-must-avoid * Frasco, Stephanie (November 16, 2013). 6 Things Small Businesses Should Know About Niche Sites and Online Communities. Retrieved Nov 20, 2013 from http://socialmediatoday.com/stephaniefrasco/1873516/6-things-small-businesses-should-know-about-niche-sites-and-online-communiti