The History of Marketing

As Jeff Beer claims, the aim of Marketing is to identify, create and maintain satisfying relationships with customers, by strategies and tactics, that benefit both the customer and the marketer. There are different ways of marketing a product, and, nowadays, one of the most successful ones is by social media. In order to reach the level of marketing in the social media, different and lower levels have been “suffered”; history plays a great role in it.

“It is hard for many to believe, but when compared economics, production and operations, accounting and other business areas, marketing is a relatively young discipline having emerged in the early 1900s. Prior to this time most issues that are now commonly associated with marketing were either assumed to fall within basic concepts of economics (e.g., price setting was viewed as a simple supply/ demand issue), advertising (well developed by 1900), or in most cases, simply not yet explored (e.g., customer purchase behaviour, importance of distribution partners)”. (KnowThis LLC., 1998)

Read More »

What is the Content Marketing?

A summary of the defintion given by the Content Marketing Institute could be that Content Marketing is a technique that consists on creating different content about our brand in order to attract the attention of different groups of our public, in order to make them new clients. This concept has become more popular recently and even if it is not a familiar expression for many, this concept is more common that what we think, in fact, other authors such as Montse Peñarroya, Joe Puzzi and Josh Steimle are also into this new type of Marketing.

Read More »

Creating content: quality better than quantity

Putting together the five steps and strategies and following the words of Jonathan Long and Roger Bryan, the task of creating an effective content mix will turn into a surprisingly easy and attractive activity.

Setting up a company and making the best of it is not an easy task. In many cases, in order to recover the initial investment it is of great importance to build a strong brand and reinforce it little by little. In a company, for instance, the content is one of the keys to success. Because if content is well built, the followers will come and the money will do it also with them.Read More »

Clear differences between BusinessWoman and BusinessMan.

“A Business Woman needs a succesful mix of design and practicality.”- Donatella Versace.

“A businessman is dynamic; a businesswoman is aggressive.

He is good on details, she is picky.

He loses his temper; she is crabby.

He’s a go-getter; she is pushy.

When he’s depressed, everyone tiptoes past his office; when she is moody it must be her time of the month.

He follows through; she doesn’t know when to quit.

He’s confident; she’s stuck up.

He stands firm; she’s hard as nails.

He has the courage of his convictions; she is stubborn.

He’s a man of the world; she’s been around.

He can handle his liquor; she’s a lush.

He isn’t afraid to say what he thinks; she’s mouthy.

He’s human; she’s emotional.

He exercises authority diligently; she is power-mad.

He is closemouthed; she is secretive.

He can make quick decisions; she’s impulsive.

He runs a tight ship; she’s hard to work for.”


(Author unknown.)


With this little piece of a kind of poem we could find some topics of businessman and businesswoman. Probably some of them are true but not all of them could be considered as real topics. We are always searching for equality, especially when there are huge differences.

In issues of the enterprise there a lot of differences, first one for our condition of be woman, because we are able to have children and because we have joined the enterprise market…

For example in the net we could find some different pages about improving women situations and boosting their ideas. In the United Kingdom the men start twice new business or enterprises the women, and this is unacceptable because it is supposed that nowadays our world everything has changed but this is not true and everyone should do something to improve this situation. The worst thing is probably the big differences between developed countries and the undeveloped countries.

But apart from all of these bad reasons, we can see the sun shining too. The proportion of small and medium enterprises run by woman is increasing day by day. There are a lot of potential in women who have a lot of ideas for new enterprises, and if every single women who have an idea there will be in the United Kingdom one million of enterprises more.

To improve this situation we could find out some things:

To develop our business skills; not all women are too sure about developing their skills and sometimes they probably need help to start creating their new enterprises. We have to find the resources to start developing the skills and growing up your new business. Mentors are also so important; they are people who can help you and can support you with your ideas.


There is also a Woman´s Business Council which was established in the year 2012 to advise the different governments how women contribute in the economic growth and how it can be improved or optimised.  How to finance our business it is so important, financing your enterprise is crucial for a successful business.

After all of this theoretical issues, we find Women’s Business Network, there are wide of them especially for women, these networks offer events, support, advice and a lot of more business stuff.  Some examples are:

  • Enterprising Women: in this network we can find, empower, connect, campaign, support for businesswomen.[
  • Everywoman: a global membership organisation which celebrates the advances of women in the business. []
  • Forward Ladies: Women’s networking that support organisations. []
  • Prowess; Women in business: Prowess provides a comprehensive list of national and some international women’s business networks, a map of local services, support and finance for women in enterprise. []
  • Mumpreneur: Support and advice for women juggling family life with starting up and running a business. []
  • WEConnect International: Identifies, educates, registers, and certifies women’s business enterprises based outside of the U.S. that are at least 51% owned, managed, and controlled by one or more women, and then connects them with multinational corporate buyers.[]

Again on the question of this whole issue, women have also events finder to know when the important events are going to take place. Another thing that I think it would be as important for mothers and fathers, is the childcare, which is up to both parents. The entire world all the history has taken for granted that women have to take care of their children, they have to clean up the whole house, and cook for the husband and the children. But nowadays this has changed, not as much as I would like but we still have to fight.

Now to conclude with this little article I am going to talk about the inequality of gender in labour market.  Gender differences between in the work usually come from social factors that have been influencing the behaviour of men and women. Some organisations welcome gender diversity and encourage the inclusion of both sexes in the decision making of the company and offering opportunities for advancement.

Other organizations discourage the inclusion of gender bias and promoting workplace. In most companies, gender differences add value and diverse perspectives to organization.

The description of these differences could be physical and emotional, both of them are essential to know the characteristics which influenced the men and the women in their respective workplaces.  Men and women have different perceptions in the workplace, in terms of organization structure, the resolution vision problems of style and work-related conflict. In addition, differences in the individual work style are remarkable.


Misunderstandings between the sexes often cause conflicts in the workplace. Men and women perceive information differently, which can lead to feelings of exclusion or complaints of sexual harassment or discrimination. Managers can combat this problem through training and development initiatives that focus on greater awareness of gender issues. Administrators can also encourage change in employee behaviour to strengthen the working relationship between men and women, and lead by example.

After reading all the information I had to search to make this draft I could say that women are now closer to the equality but we are only in the middle of the way, we have to stand up for our rights and we finally reach it.


Scott, S. (s.f.). La Voz de Houston. Retrieved from Diferencias de Género en su lugar de trabajo:

Unknown. (23 de Mayo de 2012). All Things Sales. Retrieved from How to tell a businessman from a businesswoman.:

Unknown. (s.f.). Business is Great. Retrieved from Women in Enterprise:


Moré. E. in marketing “from a company’s need to…a crowded marketplace”

In the recent time, marketing has rapidly developed in many ways. Not only it has been widely extended over the world, but also there has been an enormous transformation on marketing investigations. Over the course of this recently started XXI century, it is daily visible a change in the marketing industry. The way of approaching acquired in the following article is strongly linked to primaly sources and current reserachings about the marketing world.

Read More »

Why is sampling essential to your business?


Sampling is an activity that it is defined as “the action of distributing free samples of products in order to promote a business”. A recent study done by The Promotion Marketing Association (Redaccion en Publicidad, 2008) reveals that at the moment, “sampling is the king of marketing”. This process of giving free patterns allows different businesses and enterprises to saving costs and also to making that business known. Moreover, the main advantage of giving free samples is to shorten the time between the first contact and the product purchase period and this activity is becoming the most used tool in marketing (Marketing Directo).Read More »

Let’s Start Thinking of Yourself as a Brand

According to Glenn Llopis, strengthening one’s personal brand is fundamental to progress in one’s career and advancement as a leader. Moreover, it is a long and constant odyssey that goes further than using social media, he concludes.

A critical factor before spreading the name of a brand is the branding. In today’s post the reasons of its importance in the business world will be explained. First of all, the concept of branding must be defined to understand the key importance of it.

Read More »

Social Media Marketing vs Traditional Marketing



How has marketing changed and where can it be seen? What are the main differences between today´s dominating way of marketing, the digital marketing and classic marketing? Laurelle Boodram states in her blog Digital Marketing vs Traditional Marketing that “In the past, experts used traditional marketing techniques, such as all of the advertisements you typically think of, including ads in newspapers or magazines, TV commercials, billboards, business cards, and radio (…)”, whereas today, as digital marketing is becoming increasingly popular, they focuse on the Internet instead in the advertising and sale of the product.

First of all, Mangold W. Glynne and Fauld J. David exemplify in their article that: “The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Thus, the impact of consumer-to-consumer communications has been greatly magnified in the marketplace.” Fauld and Mangold argue that social media works as a hybrid element of the promotion mixture because following a traditional way it enables companies to talk to their customers while adding the digital component permits the customers to talk directly to one another.  “The content, timing, and frequency of the social media-based conversations occurring between consumers are outside managers’ direct control”, they continue and make a comparison to the traditional integrated marketing communications where the activity is highly controlled.

Boodram continues making comparisons and giving examples and as it was already mentioned before: “In traditional marketing, the communication only happens in one direction, with one person (or product) communicating with a large group (the target audience). While this type of communication does occasionally exist in digital marketing, the focus is instead on multi-directional communication, in which the company will actively communicate with the consumers, both talking and listening(…)”. Moreover, the traditional method incorporates fewer interactions with the customers and they much longer; the main channel of communication is through letters, phone calls, e-mails… In digital marketing all interactions are public as they are shown on the Internet.

What has also changed is the way how the ad campaings are scheduled and planned along this transition to digital marketing. Traditional marketing is mostly well-planned out in the long run whereas the latter one enables a lot more room for adjustment although it does also involve long-term planning of this sort. “There is also a large difference in the availability of the company to respond to customers in digital marketing vs traditional marketing”, Boodram states and continues: “With the traditional techniques, responses canonly occur during work hours, but with digital marketing, most companies have people on various shifts. This means that at any given moment, a customer’s request or feedback will get a response within a day or two.”