As big brands own an important amount of money to invest in publicity services, it is difficult for small businesses to compete against them. However, Victoria Kreyger states that the key to success is not having large amounts of money, but to create a strong connection between the customer and the brand, for example sharing great stories with them. Online advertising and social sharing are a fact in the Internet Era, therefore, small businesses do have an opportunity to win the battle of attracting customer’s attention, even with a shorter budget. In today’s post, many relevant ideas are given on how to achieve success in marketing campaigns, also the three most effective marketing campaigns in 2014 are analyzed.Read More »
The environment in which marketing proposals takes place, is continuously changing, and proposals such as the Philip Kotler one has become one of the most recognized in the marketing world. This “acknowledged as the father of modern marketing“ (Bose, 2010) afirmed statements such as the followings (Kotler, 2010), that turned to be at first polemic among the marketing world. That is why every moment is becoming more interesting and necessary a theoretical analysis of the main proposals by the moment, and that is exactly what it is going to be found in the next paragraphs
Our job is to wake up the customers. If we become predictable, that’s not waking them up…The best advertising is done by satisfied customers…Today you have to run faster to stay in place. (Kotler, 2010)
In September, the Content Marketing Insitute released a new documentary explaining the story of the Content Marketing. As it is explained in it, since the very beginning of the history, the human being has been inventing different stories and tales in order to attract the attention of the ones surrounding them. The same happened with the brands and the business persons, who created different narrations so as to attract and retain customers.