How does social networks impact social reality?

Social networks are nowadays a powerfull tool in means of establishing the icon topics that people pay attention to or the priorities and debates around the society. A current issue promoted by social networking was the migration flows as a part of the migration crisis. These social networks play a role of sensibilization or private interest promotor, and it is undeniable. That is why Organizations in al the world have researched in this topic so as to broaden its knowledge. According to the European Comission “The objective of the research in this field is to harness the collaborative power of ICT networks to create collective awareness of sustainability threats and enable collective solutions.”

This process of impact by the social networks can be undoubtely shown in example of the Sirian child Aylan, and the photo of his dead body uploaded in a social network, which provoked an endless number of twitts, Facebook comments etc. and forced the attention of the media. Furthermore, the European Community had to organise around the migration crisis due to social reaction to Aylan. The main global media claimed that Aylan played a trigger role in the migration crisis reaction.

In order to directly put in practice the statement of the European Commission widely accepted, the following post is going to take the worldwide topic of impact in current societies of migration with the objective of proving that marketing, networks and aims of social awarness and sensibilization can perfectly join together and play a fundamental actor in the Web.

The following contemporary topic is used as a proof and it has taken form through several marketing techniques, such as the rhethorical questions, explanation of the inside content, visual content and multidisciplinary Outlook from fields such as social sciences, natural sciences, sociology, economics and marketing.

It is widely known that early humans in the prehistory moved from Africa across the earth´s landscapes in response to the challenges and oppportunities posed by the enviroment. On the other hand, global migration still continues today with some added approaches such as “migration as an adaptation mechanism to climate change.As a result, it could be wondered how have reasons for human migration changed over time.

The answer is likely to be found in a web of interrelated natural elements and factors centered around human behavior such as societal, political, cultural, economical etc. It refers to specifically behavior selected to reduce risk and increase the individuals’ opportunities for survival. But for it there are more than on explanation. The concept of exaptation–human development as aresult of chance–provides an alternative to the conventional adaptative view,which suggests that successful intentional adjustment to change results in superior, progressive, linear pattern of human evolution. Taking the role of chance in shaping human behavior in all its landscapes into consideration helps avoid ranking or judging evolving human history and is particularlysuitable to the study of world history.

Even though the variety of national prespectives and disciplines, related to the understanding of inmigration , complicates, in first place, the comprehensive task of the migration dynamic, the following paper has the attempt to answer the topic previously contextuated, from a global point of view. Every resource on which this paper is based was obtained from an academic research, and denominated as secondary resource, which means that the information was created by someone who did not experience first-hand or participate in the events or conditions realted. The main source of information in this work has been taken from “The migration reader: Exploring Politics and Policies”.

In order to be clear and taking into account all the questions that should be studied so as to answer properly the topic for discussion – historical context, reasons to migrate, changes of those reasons and features releated, suggestions about the development of the changes etc -, this essay is going to be structured in tree main parts. Begining with the principal dates of human migration and their links to socio/political/cultural changes, and then, focusing on human and nature motives of human migration releated to socio/political/cultural changes, it will conclude in a renew contact with migrations dates and consideration of developed migration reasons, with the aim of tracing an interconnection between both factors and support the main hypothesis towards the issue exposed in the next paragraph.

Over the course of our migrant human past there is no more fundamental transition than the initial and advantageous step of migrating out of Africa. Whatever the nature of human origins and whenever or wherever human societies and cultures first appeared, whatever the right answer to the historical anthropology debate of nature versus nurture is, It is a fact, according to Candice Goucher, Charles LeGuin, and Linda Walton *, that the peopling of our globe has been a product of migration from place to place.Owing to data such as paleontological evidences, the oldest footprints of upright, two-legged hominids etc, “that the African continent was the birthplace of the human species”,is widely agreed by scholars. Another ideas that is extensively accepted by demographers, archeologists and other experts are the principal dates of significant migrations.

To conclude, as it is done throughout the post, migration flows background and current effect comprehends a topic worth of spreading through a blog post in one that includes issues of Social concern and Marketing Strategies as a tool to divulgate. This post can be not only a proof of how social networks can have an extensive effect in social reality, but also how all people can make its effect and contribute to make known something it is found as important or relevant. Through networking you can speak and be heard in society.


Candice Goucher, C. L. (1998). In the Balance: Themes in World History. En World History and Human History. (págs. 4-11). Boston: McGraw-Hill.

Commission, E. (28 de December de 2015). Collective Awareness Platforms for Sustainability and Social Innovation (CAPS). Obtenido de

Mueller, J.-F. M. (2012). Environmental Migrants: a Myth? Washington: International Food Policy Research Institute.



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