Services Marketing

Marketing of services is a new phenomenon in the area of marketing, but only towards the end of the 20th century it gained more importance as a practice. According to the Management Study Guide (2016), Services marketing first appeared in the 1980’s when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a separate discipline. Before this, services were considered just a support to the production and marketing of goods and for that reason were not deemed as having separate relevance of their own.Read More »

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Green Marketing

Most of society is not prepared to reduce its level of consumption. The aim of marketing is to change consumption habits, to consume in a different way. Therefore, the concern about environmental issues should be moved to the purchase and consumption behavior. According to Daniel Cano García, the ecological marketing arises due to environmental movement that had been concerned about the consequences for the environment.Read More »