Marketing of services is a new phenomenon in the area of marketing, but only towards the end of the 20th century it gained more importance as a practice. According to the Management Study Guide (2016), Services marketing first appeared in the 1980’s when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a separate discipline. Before this, services were considered just a support to the production and marketing of goods and for that reason were not deemed as having separate relevance of their own.Read More »
Most of society is not prepared to reduce its level of consumption. The aim of marketing is to change consumption habits, to consume in a different way. Therefore, the concern about environmental issues should be moved to the purchase and consumption behavior. According to Daniel Cano García, the ecological marketing arises due to environmental movement that had been concerned about the consequences for the environment.Read More »
Kristina Cisneros and Jayson DeMers both agree that Social Media benefits Marketing. There is a big quantity of economists and authors who have talked about it. This post is divided in three different parts, firstly it can be seen the explanation of Social Media according to Oscar de Santo, to follow with, there are some of the most relevant benefits, and to sum up there is a conclusion about how those websites will be related to the marketing, due to the continuos development and improvement of the platforms.
Social Media Marketing must not be confused with Marketing in Social Media, which is another way for bussiness to approach to their costumers and to get new ones.