What’s that of Integrated Marketing Communication?

The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time”. In other words, so as to be understood by every reader, it means integrating all the promotional tools, so that they work together in harmony. Integrated Marketing Communication (IMC) appeared for the first time at the end of the 20th century as a consequence of practitioner activities during the last decade. 

“Consistency is key in making sure that consumers understand your marketing message which leads to a great result and return on your investment. The Integrated marketing helps by optimizing the spend whether online or offline and putting the right number of dollars towards the most effective approach”(L. Lake, n.d.)

Read More »

Creating content: quality better than quantity

Putting together the five steps and strategies and following the words of Jonathan Long and Roger Bryan, the task of creating an effective content mix will turn into a surprisingly easy and attractive activity.

Setting up a company and making the best of it is not an easy task. In many cases, in order to recover the initial investment it is of great importance to build a strong brand and reinforce it little by little. In a company, for instance, the content is one of the keys to success. Because if content is well built, the followers will come and the money will do it also with them.Read More »


This review tries to outline the scope the IM tool Content Curation offers for any users eager to sort through the endless information on a specific theme on the web and deliver it in a meaningful and interesting way. Content curation involves sorting, filtering and publishing information, which is relevant and top content to 01-What-Is-Content-Curation-01-620x265-300x128 the community. It is about seeking, making sense and sharing the best and most relevant content on a particular topic. It is mostly used by companies to drive SEO (Search Engine Optimization), by readers searching for top contents on a particular topic expecting additional information to have been sided and by anyone who wants their site constantly updated and top content. It also allows for the creation of online newspapers or magazines (scoop.it), using social media such as Twitter, Facebook and Instagram.

Read More »

Blogging for a living: not as easy as it seems

Choosing to blog is a common decision in nowadays society according to Phil Mershon (2011) but one of the first things that need to be done, according to Brenda Stoltz (2014),  is to seblogging-imaget clear goals for the blog. But it is not always easy to succes as Geof Williams (2013) discovers. It is crucial to have in mind the different perspectives in order to be more likely  to succes on the path of blogging for a living.Read More »

Profitable Businesses in Crisis Times

As the contributor in Forbes magazine Fabienne Friedrickson said:

The high tech environment in which we do business today—with real-time
tools involving email and social media—allows us to communicate and
interact with millions of people in an instant with the simple click of a
button, automate and pre-schedule just about anything we want to say,
and carry out entire campaigns almost single handily. These tools allow
us to accomplish so much with so little—yet they can also desensitize
us in a way that puts our businesses—and more importantly our
humanity—at risk unless we start to pay closer attention.

Read More »

Irudi subliminalak

37429-14-publicidad-subliminalPublizitate subliminala ez da gaur eguneko gauza, 1957 urtetik abian dago. Marcela Orozkok argitaratu duenez Todo Marketing web orrialdean, James Vicary-k  publizitatea asaldatu zuen, ikus-entzunetako arlora bideratzean. Hartzaileari iragarpenaren mezua nolabait, beste modu batez heltzen lortuz: mezu izkutu baten bidez.

Pubizitate mota hau ugariagoa da mezu ikusgaietan, hots, aldizkarietako eta telebistako iragarkietan, edota karteletan.Read More »

Marketing in Social Media


According to Larry Kim, marketing in social media is one of the most powerful tools for business to approach to their customers and to get new ones. As everybody knows, shopping and looking for services via online it is increasingly becoming a common way of market, so it’s decisive to have an influential social media presence on the web. But before going into deeper discussions, let’s start by defining what is marketing in social media.

Marketing in social media is an internet marketing way in which it is necessary the use of online tools as social networks, a strong digital identity and a powerful website in order to attract people attention and achieve benefits of an enterprise.  It includes activities in which are involved the uploading of videos, images, writing in blogs…


In order to execute successful social media marketing, the business owner should follow some steps:


1-     The first thing a business should do is to establish the goals of its marketing. This is very important because the objectives are going to impulse and decide the kind of activities the business should do and the different ways to carry them out.

2-     Regular presence on the web with useful or entertaining updates. The more constant activity that a company can offer on their websites, it is reflected in a greater role between customers and therefore greater benefit.

3-     Build relationships. This powerful activity will bring credibility to the company and it will help to and this will help the company to maintain close relationships with customers.

4-     Be prepared for negative comments. It’s normal to have negative comments, not everybody have the same likes. The key is to manage them well and quickly in order to remove their importance.


–        Wikihow, How to Run a Successful Social Media Marketing Campaign,  ( December 19, 2013)  http://www.wikihow.com/Run-a-Successful-Social-Media-Marketing-Campaign

–        Brady, Sue; (September 11, 2013) ; Online Marketing Institute,  7 Tips for Small Business Social Media Marketing Success, (December 19, 2013) http://www.onlinemarketinginstitute.org/blog/2013/11/tips-small-business-social-media-marketing-succes/

–        King, Cindy; (August 13, 2013); Social Media Examiner; 16 Social Media Marketing Tips From the Pros, ( December 19, 2013)  http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/

–        Kim, Larry; WordStream, Guide to Using Social Media for Marketing, (December 19, 2013) http://www.wordstream.com/social-media-marketing

How Important is Blogging For Social Media Marketing?

The proper design of a blog is key to the success of a social media marketing strategy, according to recognized professionals of the field such as David Soler and Patricia Redsicker.  A blog updated on a regular basis brings the opportunity to increase the number of people marketing targets, and therefore increase the sales of a certain company. In fact, a study carried out in 2013, the Social Media Marketing Industry Report, has shown that the 63% of the marketers prefer to learn blogging in order to develop strategies. What can blogs be used for in terms of social media marketing?

Read More »