Let’s Start Thinking of Yourself as a Brand

According to Glenn Llopis, strengthening one’s personal brand is fundamental to progress in one’s career and advancement as a leader. Moreover, it is a long and constant odyssey that goes further than using social media, he concludes.

A critical factor before spreading the name of a brand is the branding. In today’s post the reasons of its importance in the business world will be explained. First of all, the concept of branding must be defined to understand the key importance of it.

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