The positive influence that social networks have on marketing and selling campaigns.

Jimena Azinovic, Cristina Dominguez and the website PuroMarketing agree on  the positive influence social networks and marketing have on selling campaigns. Social networks are one of the easiest and cheapest tools for publishing your brand in your objective market. Connecting with influential people on social media around you will help, by making your range wider and expanding your visibility.Read More »

Advertising is always with us.

Publicity is one of the most important things of the enterprises, because is the way they have got to sell their products. Wherever the human being is there will be advertisements in there.  If you are walking down the street probably you can see a lot of publicity in the walls, in the bars or in the shops. And of course the bigger is the city there are more advertisements in it. Could you imagine New York City without publicity? It is impossible to our minds. We are so used to publicity that we do not even realize when it is in front of us, trying to sell us something.Read More »

Philip Kotler´s ten points in marketing: the continuous process

The environment in which marketing proposals takes place, is continuously changing, and proposals such as the Philip Kotler one has become one of the most recognized in the marketing world. This “acknowledged as the father of modern marketing“ (Bose, 2010) afirmed statements such as the followings (Kotler, 2010), that turned to be at first polemic among the marketing world. That is why every moment is becoming more interesting and necessary a theoretical analysis of the main proposals by the moment, and that is exactly what it is going to be found in the next paragraphs

Our job is to wake up the customers. If we become predictable, that’s not waking them up…The best advertising is done by satisfied customers…Today you have to run faster to stay in place. (Kotler, 2010)

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The History of Marketing

As Jeff Beer claims, the aim of Marketing is to identify, create and maintain satisfying relationships with customers, by strategies and tactics, that benefit both the customer and the marketer. There are different ways of marketing a product, and, nowadays, one of the most successful ones is by social media. In order to reach the level of marketing in the social media, different and lower levels have been “suffered”; history plays a great role in it.

“It is hard for many to believe, but when compared economics, production and operations, accounting and other business areas, marketing is a relatively young discipline having emerged in the early 1900s. Prior to this time most issues that are now commonly associated with marketing were either assumed to fall within basic concepts of economics (e.g., price setting was viewed as a simple supply/ demand issue), advertising (well developed by 1900), or in most cases, simply not yet explored (e.g., customer purchase behaviour, importance of distribution partners)”. (KnowThis LLC., 1998)

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What is the Content Marketing?

A summary of the defintion given by the Content Marketing Institute could be that Content Marketing is a technique that consists on creating different content about our brand in order to attract the attention of different groups of our public, in order to make them new clients. This concept has become more popular recently and even if it is not a familiar expression for many, this concept is more common that what we think, in fact, other authors such as Montse Peñarroya, Joe Puzzi and Josh Steimle are also into this new type of Marketing.

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Creating content: quality better than quantity

Putting together the five steps and strategies and following the words of Jonathan Long and Roger Bryan, the task of creating an effective content mix will turn into a surprisingly easy and attractive activity.

Setting up a company and making the best of it is not an easy task. In many cases, in order to recover the initial investment it is of great importance to build a strong brand and reinforce it little by little. In a company, for instance, the content is one of the keys to success. Because if content is well built, the followers will come and the money will do it also with them.Read More »

Let’s Start Thinking of Yourself as a Brand

According to Glenn Llopis, strengthening one’s personal brand is fundamental to progress in one’s career and advancement as a leader. Moreover, it is a long and constant odyssey that goes further than using social media, he concludes.

A critical factor before spreading the name of a brand is the branding. In today’s post the reasons of its importance in the business world will be explained. First of all, the concept of branding must be defined to understand the key importance of it.

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Blogging for a living: not as easy as it seems

Choosing to blog is a common decision in nowadays society according to Phil Mershon (2011) but one of the first things that need to be done, according to Brenda Stoltz (2014),  is to seblogging-imaget clear goals for the blog. But it is not always easy to succes as Geof Williams (2013) discovers. It is crucial to have in mind the different perspectives in order to be more likely  to succes on the path of blogging for a living.Read More »

Profitable Businesses in Crisis Times

As the contributor in Forbes magazine Fabienne Friedrickson said:

The high tech environment in which we do business today—with real-time
tools involving email and social media—allows us to communicate and
interact with millions of people in an instant with the simple click of a
button, automate and pre-schedule just about anything we want to say,
and carry out entire campaigns almost single handily. These tools allow
us to accomplish so much with so little—yet they can also desensitize
us in a way that puts our businesses—and more importantly our
humanity—at risk unless we start to pay closer attention.

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