This review tries to outline the scope the IM tool Content Curation offers for any users eager to sort through the endless information on a specific theme on the web and deliver it in a meaningful and interesting way. Content curation involves sorting, filtering and publishing information, which is relevant and top content to 
the community. It is about seeking, making sense and sharing the best and most relevant content on a particular topic. It is mostly used by companies to drive SEO (Search Engine Optimization), by readers searching for top contents on a particular topic expecting additional information to have been sided and by anyone who wants their site constantly updated and top content. It also allows for the creation of online newspapers or magazines (scoop.it), using social media such as Twitter, Facebook and Instagram.
There are more than one platform that enables you to curate content. I have chosen Scoop.it because I find it the most useful one to seek for information on a topic and share it on the web, being even able to add my own comments and personalize them. In our world of content abundance, Scoop.it facilitates the best choice likely to concern many people. Scoop is an informal term traditionally used in journalism and it connotes originality, importance and exclusivity. Scoops are always important news likely to interest many people.
Scoop.it is said to be a powerful publishing platform which makes easy to find content from those topics you most like and allows you to present your own online magazines that you can feed through your favorite network. Scoop.it lets you write about one or various topics you can personalize and adapt as long as you find out new contents. Thanks to this platform, we can be followed by other users and be informed when a topic, we are interested in, is updated. Any publication, video, text or image, is called post. In contrast to a blog you do not have to write the article but just comment it. The following video gives you an insight into the subject and may answer initial questions about how Scoop.it works.
Working in class with IM tools was my first contact with Scoop.it and I immediately regretted having waited for so long. I consider it an accurate and useful tool for content curation. Human Resources and Marketing were the topics I curated. I chose these topics because they were subjects I had to study and I committed myself to scoop because I thought it was the best way to get hold of the contents of the subjects learning to use this IM tool, that´s hitting two targets with one shot! Scoop.it proved to be profitable.
I enjoyed working with it. It is not only funny, but interesting and an easy IM tool to use. In addition, apart from being useful for personal applications, it can be used successfully in the business environment.
I think Scoop.it could be a useful tool to be used in classrooms. The fact that it incorporates elements of social media which are already familiar to us, makes it accessible. On the other hand as a time saver we can find it valuable when gathering content on a topic. Curating an online topic may teach us to differentiate good from bad information and in addition its visual impact makes it effective. We should not forget that as any digital tool it must be used correctly, but true results can only be achieved exploiting Scoop.it to the full.
Paraphrasing Steve Rubel, the future of content curation is promising in a world of overabundance of information.
The call of the curator requires people who are selfless and willing to act as sherpas and guides. They’re identifiable subject matter experts who dive through mountains of digital information and distill it down to its most relevant, essential parts. Digital Curators are the future of online content. Brands, media companies and dedicated individuals can all become curators.
BIBLIOGRAPHY:
• De Clerck,JP (June 9, 2013) Content marketing software:Scoop.it for content curation. Retrieved June 3, 2014 from http://www.contentmarketingexperience.com/contenmarketingsoft/content-curation-software-the-ultimate-scoop-it-review/
• Van Peursem, R. (March 3,2013) Content Curation-When Did It Begin? Retrieved June 3, 2014 from http://www.business2community.com/content-marketing/content-curation-when-did-it-begin-0424324#!XsHo4
• Johnson, L. (February 18, 2013) Why Scopit Is Becoming An Indispensable Learning Tool. Retrieved June 6, 2014 from http://www.teachthought.com/technology/why-scoopit-is-becoming-an-indispensable-learning-tool/
• Really Practical Marketing (2013) The digital curator. Retrieved June 7, 2014 from http://www.reallypractical.com/page/27/
• Wolff, Annika, and Paul Mulholland. “Curation, curation, curation.” Proceedings of the 3rd Narrative and Hypertext Workshop. ACM, 2013.
• Hands, Africa. “Tech Services on the Web: Scoop. it; http://www. scoop. it.” Technical Services Quarterly 30.4 (2013): 439-440.
Social Marketing 